What is online marketing?


Everything have changed dramatically since the introduction of the Internet. In the early days when e commerce pioneers began to sell online they realized it would take time to persuade the public to shop online rather than through traditional outlets.  Most budgeted for a loss in the early years but they had confidence that they would win the battle and they were right. The interactive properties of the Internet are unique and gradually it has become the dominant force in today’s world. Anyone wanting more information on almost every subject naturally turns to the worldwide web and its search engines. One of my close friends, Shane, runs an agency that focuses on SEO in San Antonio, Revved Business. He has a great blog to check out for more information on online marketing.

It is a natural consequence that every business that wants to expand has to have a visible online presence. They aim to market their goods and services online as a far more effective way to spend their marketing budgets than through the more traditional vehicles of the mass media and print advertising.

Even those companies that do not wish to sell directly to the public understand that a visible website which attracts plenty of visitors on a regular and returning basis is important even if they have a major presence in the shopping malls and streets of towns and cities.

Websites that can create a loyal audience of visitors who use them regularly because they know that the latest information is regularly provided have the ability to boost a business dramatically. Electronic mail is an extremely quick form of communication between a company and its ‘’online visitors.’’ The secret of developing a prominent website involves factors such as a clear message, visual appeal and comprehensive information. People browsing websites can do so without being rushed into action. A well thought out marketing campaign will be confident that the messages it conveys will arouse interest among its readers.

The social media has added to the strength of this marketing tactic. Messages can cross the world multiple times in an instant and a positive message that links because to the source URL can be shared with family and friends with those people sharing it further and further still.

A company’s marketing department has certainly had to learn ‘’new tricks’’ in recent years in order to have an effective marketing campaign. It means ensuring:

  • An informative website that has a prominent position on search engines because of the volume of traffic it receives and the perceived quality of its message. Search engine optimization is an important feature of its activity to help raise and maintain that prominent position.
  • E mail campaigns build up contact with an audience and create loyalty within that audience so that it will refer to the website almost automatically.
  • Effective social media campaigns that spread the word further with links back to the source URL. There is an ever growing list of social media websites and it is important to have campaigns on the most prominent.

The Internet is here to stay and nothing looks likely to change the absolute necessity of good online marketing.